Integrative Product Design LLC

Product Design Portfolio

Prior to founding Integrative Product Design LLC, I had the immense privilege to work alongside world class designers and engineers at LUNAR Design, a globally-renowned product design firm. I held engineering, design, and program management leadership roles where I contributed to dozens of first-to-world products across diverse consumer and medical sectors. The portfolio below represents programs where I had either a program leadership role or a primary contributor role.

Intel Reader

Jaunt VR

SanDisk SD Plus

HP Pavilion

Seagate Pocket Drive

Adlens Beacon adjustable readers

Philips ReAura

Corning Optical Evolv

Bio-Rad ProteOn

HP X500 Mouse

Abbott Architect i1000SR

Google Search Appliance

Pharma drug delivery device

SanDisk Cruzer Micro

Cardio Vention

HP Photosmart Printers

TheraSense blood glucose tester

UPEK Eikon

DePuy Spine Surgical Retractor

HP MediaSmart Server

Intel Reader PCS

Applied Biosystems PCR

SanDisk Sansa c200

HP External DVD Writer

Solta Clear + Brilliant

VeriFone PAYware

Management Consulting Portfolio

After LUNAR was acquired by McKinsey & Company, I led and managed three types of engagements - acceleration, optimization, and innovation. In these complex high-stakes programs, I drove workstreams that supported larger strategic teams as a content director, a design engineer, and a program management process expert. In all instances, the work fundamentally required an understanding of how strategic business imperatives inform and are informed by design and engineering initiatives.

Commercial Acceleration

Industrial - Chemical handling

Drove IoT growth transformation in ready-mix concrete resulting in 80% 3Y revenue growth
Turnkey development from early product definition through sourcing and manufacturing first articles of electro-fluidic material delivery system for truck fleets

Consumer - Water Testing

Managed all technical development of an electromechanical water testing device, achieving a 40% reduction in time to market.
Oversaw the concept, prototype, detailed engineering, and high volume manufacturing, including conducting sustainability life cycle analysis

Industrial - Energy Storage

Accelerated commercialization of next-gen utility-scale battery resulting in 2x faster time to market at the 75% lower cost target
Modeled cost targets, re-defined system architecture to realize cost savings, improved project management processes.

Medical - COVID Detection

Led a high-stakes "proof-of-concept to product" program for a Covid-19 detection device
Coached and guided multidisciplinary teams responsible for engineering design and manufacturing transition for this mission-critical product

Product Optimization

Cleantech - Solar Racking

Built “how to win” guidance for growth strategy in residential solar resulting in 18% cost savings and 15% less install time.
Focused on installer and product insights to drive best-in-class performance, portfolio streamlining, and sourcing excellence

Consumer - Private Label Food

Led packaging optimization in private label food resulting in 20% less store stocking labor & $2M savings in shipping costs.
Leveraged consumer insights, product testing, and FEA to redesign packaging with smaller material and emissions footprint

Telecom - Fiber Optics

Led brand experience & design transformation across portfolio of fiber optic hardware to disrupt the category
Improved brand recognition and customer experience, e.g. 70% reduction in product size with similar installation & serviceability experience

Consumer - Specialty Beverage

Created Design Experience Metrics tool to better quantify usability/cost trade-offs - product got 5 stars on Amazon.
Benchmarking tool assesses attributes against cost levers to enable teams to decide best approach

Consumer - Toys

Led sustainable product packaging in computer accessories and toys resulting in ~70% shipping savings and CO2 emissions equivalent.
Baselined competitive set through teardowns and ideated packaging improvements focused on cost levers

Consumer - Beverage

Drove renovation of iconic juice company portfolio resulting in ideas valued at $300M
Leveraged rapid consumer quant and qual insights to determine lower-cost bottle redesign would also improve brand equity and positively differentiate on store-shelf

Product Innovation

Consumer - Water @ Home

Accelerated portfolio innovation in home hydration resulting in growth roadmap
Ran multi-disciplinary innovation program with product managers, researchers, engineers, designers, and procurement to identify growth-enabling solutions; built new innovation process capabilities
Key client leader quote “...what we did in 8 weeks would've taken us 12-18 months”–

Consumer - Home Cleaning

Managed whitespace product innovation in home cleaning resulting in 3 product launches in 1 year
Identified and designed kitchen counter-worthy products for power tool company looking to move and belong to a new store aisle of a $3B cleaning market

Consumer - Food

Led portfolio strategy & brand turnaround for 3 iconic CPG brands in 3 weeks
Activities included category sizing, consumer & competitor trend analysis, rapid sentiment analysis using digital tools, and photorealistic concept ideation leveraging Generative AI

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